GAMES WORKSHOP / WARHAMMER CAMPAIGN
I met with Games Workshop in their offices in Düsseldorf and was asked if I would like to work on campaign for the opening of the Warhammer Stores across Europe.
The concept was to create graphics unique to each city that a new store was opening in. Each city would have a two promotions. This idea evolved while I was working on the project.
Originally, two weeks before the opening of the store flyers would be distributed around the city. These flyers would show a graphic in which the city was demolished saying "WE ARE COMING". Then during the second week another set of flyers would be distributed with licensed characters from the Warhammer series placed into the scene.
This changed over the course of the development. It was decided that showing a city damaged could be taken offensively by those who were not familiar with the store. The change was made so that the first week promotion would show the normal city with black silhouettes of the characters and then the second week the characters would replace the black outlines. Thus, the new style of promotion would not be taken offensively or in the wrong light.
Additionally, we planned on using the images on t-shirts, large scale posters, and decoration for the stores.
All of the graphics were completed and unfortunately the UK offices decided not to develop the idea farther. However, I really enjoyed working on the development process of the idea and felt the graphics were still worthy of appearing in my portfolio. I want to thank Alessandra Leone for the opportunity to work on the project, because she was brilliant to work with!