BRANDING PROJECT: ARX
I was tasked to work on a branding project for a potential client whose company deals with a special type of security.
The research began with thinking about potential names. I came upon the latin word Arx which means protection. I believed this could also have second meaning as Arx sounds like 'archs'. Thus, relating how Noah secured several animals.
It was proposed that the client would have an animal as a logo. The idea was discussed about having a lion, however in Germany there are too many companies that use lions as their logo. So for my solution I went with a rhinoceros. A rhino has armor which is also a form a portection. But I wanted to take the idea of providing a service for protection further. Thus, I added small bird sitting on the rhino's horn that would symbolize the customers of the company. The rhino provides protection for the bird.
I went through some ideas before settling on the final logo to present to the client.